Monday, March 19, 2012

Anastasia of Beverly Hills: Lash Genius Waterproof Top Coat

Happy Monday!

Spring is really in the air! 
(Although Los Angeles decided to have one last blast of extremely cold weather over the weekend...)

Anyway, one of the things we can look forward to this Spring is the launch of a new product from Anastasia of Beverly Hills: the Lash Genius!


LASH GENIUS WATERPROOF TOP COAT, $21


- waterproof when you want it to be
- lasts and lasts and lasts and lasts
- doesn't clump
- colorless topcoat
- hypoallergenic
- doesn't dry lashes
- waterproofs ANY MASCARA
- doesn't harden mascara

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Anastasia of Beverly Hills kindly sent me one Lash Genius to try out for you guys. :)

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cool bubble envelope!

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My Lash Genius came with this booklet (the pages are shown above).

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Directions: Carefully apply one or two coats on top of mascara to waterproof and refresh.
To remove, must use waterproof eye makeup remover.

I think the name is absolutely perfect because the product is a genius idea!
Especially for me -- I constantly have to apply eye drops to make sure my contacts don't dry out -- my mascara needs to be 100% waterproof at all times! And that's exactly what Lash Genius does -- keeps my mascara waterproof. :)

I think it's great that it works with any kind of mascara.
You can even use this for waterproof mascaras (from experience, not all "waterproof" mascaras are actually 100% waterproof :/).

The only problem I had was that I didn't have a waterproof eye makeup remover, haha!
Luckily, my sister has one -- I must get one for myself, though (any suggestions?).

Also, it might be a bit of a challenge taking it off -- it is, after all, waterproof and long-lasting. ;)
You just have to be careful and gentle when taking off your mascara/Lash Genius.

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The tube is reasonably sized (Net Wt. 5.5g) -- a little goes a long way.

At $21, I think this is a really good buy and a great investment -- especially if mascara is a big part of your makeup routine.



Available May 2012 at Sephora
Price: $21

What do you think of Anastasia of Beverly Hills' new Lash Genius?
Is this something you would consider buying?

-----------------------------------------------------
P.S. Come and join my Fashion To Figure giveaway for a chance to win any item of your choice (worth $30 or less)!
To enter, please click here.

Twitter? WhatMimiWrites :)

98 comments:

  1. Wow, love your honest review. Sounds so cool.

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  2. Oooo I will def try it. I'm obsessed w mascara and eyelashes. Looks cool!

    xx Kelly

    www.MessyDirtyHair.com

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  3. I'm not entering because I got this product as well, but I really like it!

    ReplyDelete
    Replies
    1. oh, no, the giveaway link is for my Fashion To Figure giveaway. ;)
      and this product is really good, i like it too. :D

      Delete
  4. I love Anastasia products! They are the best. They are the only products I use on my eyebrows.

    http://www.glamkittenslitterbox.com/
    Twitter: @GlamKitten88

    ReplyDelete
    Replies
    1. she is the queen of eyebrows! ;)

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  5. I don't wear mascara but if I did I'd go for this!

    ReplyDelete
  6. That's cool that you got it before it hit stores!

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  7. goodness! it sounds like a great addition to my make-up bag but I have this thing about spending that amount of money on mascara, etc. i don't have a problem with buying lipstick or blush for that price or more but somehow for mascara type products, I stick to the drugstore type or the gift with my estee lauder purchases.

    p.s. finally booked my ticket home! yayayay!!!

    ReplyDelete
    Replies
    1. i'm like that too, but if i didn't get this for review purposes, i think i'll still make an exception for this one. ;) and yay, you're coming homeee!!! :D

      Delete
  8. OK, seriously. I WISH i had come up with this b/c then I'd be a millionaire. Thank you so much for sharing!

    xx
    Cat
    flauntandrepeat.com

    ReplyDelete
    Replies
    1. you're welcome! and hahaha, i knoooow! ;)

      Delete
  9. I've never seen black bubble wrap before...

    ReplyDelete
  10. love this post
    http://sazistopsecret.blogspot.com/

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  11. Woww...I will definitely try it. It looks soooo cool!

    Thank you so much for your sweet comment! I really like your style and your blog!

    Maybe you want to follow each other? I'll follow you back for sure :)

    Have a fab week!

    x♥x♥

    "Dicas de saúde, beleza, e exercício físico em casa"



    ReplyDelete
    Replies
    1. you're very welcome and thank you too! :)

      Delete
  12. I have this product and I love it, too!

    xoxox,
    CC

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  13. ohhh exciting!! i will have to check this out! I LIVE for mascara haha!

    ReplyDelete
    Replies
    1. i think you're gonna like this. ;)

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  14. Sounds great! I´ll have to try it! <3<3

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  15. Thanks foe th tip, hope we get this soon. It seems like it really works. Nothing better than having long eyelashes to bat at the next cute guy :-)

    http://fashioncherry.co/no-makeup-look-on-the-runway/

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  16. it sounds like a good product and definitely worth of buying.

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  17. Mascara is the # 1 part of my makeup regimen, so I think that I need to pick up a tube of this ASAP. Also...how cute is the advertising for this product? Love! :)

    ReplyDelete
    Replies
    1. i knoooow, the advertising is really cute! ;)

      Delete
  18. it looks awesome! I love wearing waterproof mascara too! would definitely check that brand!

    Babi
    www.whenbabispeaks.com

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  19. Oooh, I'll have to try this out sometime! For graduation I'll definitely need something waterproof haha

    Trendy Teal

    ReplyDelete
  20. I love this idea! I have a good feeling that we;ll be picking this product up as soon as it comes out!! :)

    Mendi @ Her Late Night Cravings

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    Replies
    1. i can't wait to hear what you guys will think of it! :)

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  21. Nice post!

    Muack!!
    Alexandra
    Boulevard-ach.blogspot.com

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  22. this mascara looks amazing, wish we had it over here! xo

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    Replies
    1. it might be available online too. ;)

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  23. Hmm, might have to consider some of this, but not sure about the hard to remove part. That is my least favorite thing about waterproof anything. Thanks for the honest review!

    Mugdha
    Ask us a question for our vlog!

    ReplyDelete
    Replies
    1. yeah, that's the only thing about waterproof stuff. :/
      you're welcome!

      Delete
  24. great and useful post!Thanks for sharing that!What about follow each other?
    xoxo
    Faby

    ReplyDelete
    Replies
    1. thank you! and yeah, let's follow each other!

      Delete
  25. Thanks for the great review, this is a really good idea! Simple eye remover is pretty good and it doesn't make your eyes sting. XxxX http://thesecondhandrose.blogspot.co.uk/

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  26. I love lash products and at $21 it looks like a promising product. I recently bought a physican formula organic one so will give a try first and then come back to this one!

    Long time I haven't stopped by, hope all is well =)

    ReplyDelete
    Replies
    1. oooh, i'd love to hear all about the physician's formula one! i hope you get to write a review on it. :)
      i hope all is well with you too! :D

      Delete
  27. I like using waterproof mascara, specifically those gel like ones. This sounds cool!

    --Olivia :)

    ReplyDelete
    Replies
    1. i love how it makes all mascaras waterproof! ;)

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  28. This sounds awesome! I love waterproof mascara in the summer when my days are spent by the pool :) I want this!

    ReplyDelete
    Replies
    1. you'll definitely love this then! :)

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  29. I am needing a new mascara to try. I have suddenly decided I dislike the one I am currently using. And mascara is my favorite makeup. I love long thick looking lashes.

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    Replies
    1. long and thick lashes are gorgeous! ;)

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  30. lovely collection :D
    btw thanks for pray for me <3
    Visit mine again if u want :DD

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  31. oeh, i think it will look great on your lashes, mimi! (:
    loves, saar.

    ReplyDelete
  32. so amazing. fabulous post, love. If you get a sec, I'd love to hear your thoughts on my latest. xo

    www.fashboulevard.blogspot.com

    ReplyDelete
    Replies
    1. thanks! and yeah, i'll check it out! :)

      Delete
  33. Hi! I really like your blog♥
    I am an aspiring alternative model and have just started mine could you check it out and tell me what you think?
    I will certainly follow you back if you do by the way,
    Go on blogging my dear!
    xoxo
    Elena

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    Replies
    1. hi elena! thank you, i am happy you like my blog. and i will definitely check out your blog too. :)

      Delete
  34. I just got mine in the mail yesterday....so excited to use it and how amazing was the packaging?

    ReplyDelete
    Replies
    1. so amazing! i can't wait to read about what you think of the lash genius!

      Delete
  35. Haha I love the funny ads campaign! Especially the one with the water Tina Turner style)

    >'.'<

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  36. Great post! I'm following too, dear =)

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  37. interesting concept, but wouldn't other mascaras mix in the tube? ><
    I like waterproof makeup but I hate having to take it off XD

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    Replies
    1. oh yeah, taking it off is the hard part, haha. but i guess it's worth it. ;)
      umm, i don't think it will really mix in the tube. you just have to put the lash genius over your regular mascara, kind of like a top coat. :)

      Delete
  38. haha those ad campaigns def got my attention!!

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  39. sounds like a good buy for a mascara lover. p.s. i've heard so much about Downton Abbey lately that I might have to start watching it.

    ReplyDelete
    Replies
    1. i hope you get to watch it soon, it's really good. when you do, let me know how you like it. :D

      Delete
  40. wow that's a awesome product great post !!

    thank you for the birthday wishes

    xoxo
    curves

    ReplyDelete
    Replies
    1. you're welcome! i hope you had an awesome birthday!

      Delete
  41. Wow, I think I can definitely spare $21 for this! I so need this, especially when I go to the beach!

    Love, Belle

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    Replies
    1. oh yeah, this will be perfect for the beach! ;)

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  42. thanks for yours words mimi! :) xx

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  43. I totally need to try it. It sounds awesome. Thanks, sweetie and have a wonderful day! xo

    ReplyDelete
    Replies
    1. you're welcome and i hope you have a wonderful day as well! :)

      Delete
  44. This sounds really cool! I agree with you. Waterproof mascaras don't work 75% of the times. They usually smudge all over my under eyes. But I would really like to try this. I like it truly lasts a long time. Thanks for being honest in your review! It was really helpful. I also enjoyed reading the booklet pages. haha.

    Shoetopia Giveaway -- 3 winners. Come and join! :D

    :)
    Carrie
    http://readmylifeascarrie.blogspot.com/

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    Replies
    1. the booklet pages are really fun! and you're very welcome, i'm glad you liked my review! :)

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  45. I would totally invest on this! I have super sensitive eyes so they water all the time, which sucks since I do like wearing mascara. I MUST try the Lash Genius Waterproof Top Coat then. :)

    P.S. I also agree with you that most waterproof mascaras aren't actually waterproof. :/

    Lots of love, B
    http://vivalabreee.blogspot.com/
    Tweet me: Viva_La_Breee
    Fox House Giveaway

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    Replies
    1. then yes, this is perfect for you, bree! :)

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