Wednesday, June 29, 2011

IMATS Los Angeles 2011 Part 1! :D

Hey, guys! :D
How has your week been?!

I just spent the day going through my IMATS photos - surprisingly, I took a lot! They are all sorted out and this is just the first part! ;)

It was a fun experience - I learned so much about makeup, there were brands I've never tried (Graftobia, Mehron, and OCC to name a few), cool products that I didn't even know about (Model in a Bottle and Beauty So Clean!), and superb artistry - like seriously, amazing!

I tried my best to put my photos in order. For bigger pictures, please click each. :)

I got there at around 8:30am. You'd think that's early, right? Nope, there were so many people in line - I was like, "Wow!".

Pasadena Civic Auditorium

Where Hollywood Week for American Idol was held, haha. ;)
I love the location! There are so many restaurants around, you won't have a hard time finding a place to eat. And if you have some money left over, you can browse the stores at the Paseo Colorado - they have Sephora and MAC (yeah, more makeup, haha!), Reference (but it's really Forever 21), BCBG Max Azria, DSW, Macy's... I love this place! And Old Town Pasadena is just a couple of blocks away, we always walk to Old Town -- hello, big Forever 21 and H&M!

Okay, gotta focus... IMATS!

Yes, of course I posed in front of that IMATS poster (but, that's not me, haha). ;P

I took some pictures while in line... the line was long, no kidding!

Well, actually this wasn't so bad. It was long, but it moved quickly. They were organized and efficient. But I suggest getting there as early as you can because the line was crazy long when I went to lunch.

At the main entrance, this is the first thing you're gonna see:

Royal&Langnickel had a blogger event at the Sheraton Pasadena the day before IMATS, but I wasn't able to attend. Mary Anne from Royal&Langnickel was so nice, though! When she found out I am a blogger but wasn't able to attend, she still gave me the gift bag they gave out the day before. I will definitely take pictures of what I got for you guys to see. :D

This next picture are brushes from another stall, I just can't remember which one it's from. I have it on here anyway so you guys can see the different kinds of brushes available and what the price range is like. :)

Next stop: Napoleon Perdis!

I love that chandelier they had! :)

Then, I went to NYX.

There were so many people at the NYX area! They had a lot of products and the prices are great!

Here are some of the NYX products I checked out:

After that I walked around, and stopped at the BodyFX booth. Really cool stuff!

If you get stuff from BodyFX, imagine how cool you would be for Halloween! ;)

There was a booth selling some really pretty brush rolls, and one of their designs (not sure which one though :/) is a favorite of Lady Gaga's.

Another brand I am not familiar with is Crown Brush. They had a lot of really affordable products!

I also mentioned superb artistry, right? Here are some of them:

Funny story... this guy (Or girl? I'm not so sure...) was lurking behind me, probably planning to scare me or something, haha. Good thing I saw his reflection on my camera. ;)

So cool! This one is my favorite! :)

I also really appreciate how professional the models are. They will really stop and smile for photos. :D

Yay for Part 1! :D

I hope you enjoyed this post. I have other photos to share with you guys, watch out for Part 2. :)

Have you attended IMATS? How was it for you?
Did you go to the Los Angeles IMATS this past weekend?

***IMATS is produced by Make-Up Artist magazine.***


  1. Woweeeeeeeeeeeeeee!!!! HOw exciting!!! Thanks for sharing all your photos. I'm uber jealous!!!! :)

  2. LHEY-- you're very welcome! :) maybe you can attend a show next year? :)

  3. AMAZING pictures. I wish I was there. Love Sia x

  4. So cool to have the opportunity. Love the photos.

  5. I so need to go to IMATS next year!! Love the photos.

  6. How fun! I was going to go this year but then couldn't ;( I definitely will next year!

  7. Sia-- hii! i think they have an imats london. :)

    parenting articles-- maybe next year? :)

    ellie-- i'm glad you love them! :)

    Priscilla-- yeah! i hope you can go next year! :D

    Beautygirl24-- i just know you are going to have a great time there! :)

  8. wow, seriously makeup and beauty product heaven!! this would have been amazing to attend.

  9. Woow looks like a lot of fun. I would love to go one day =]


  10. oomph.-- it really is makeup and beauty heaven! ;)

    xWHLo-- yeah, you'd love it! :D

  11. Wow how fun! Looks like you had a blast!

    Before I moved to LA and there were H&M stores on every corner, I used to drive 45 mins to shop at the Pasadena location :)

  12. I've never attended this but it looks like so much fun. I really like how many photos you added with all the different aspects of the show. Great post

    Thanks so much for your sweet comment

  13. Wasn't it fun? I definitely want to go again next year. I'm working on my post so it should be up soon. Those costume/makeup designs were extremely cool. I would love to learn how to do that.


  14. Those are crazy costumes and makeup. I would've love to attend something like that!

  15. Leeann-- it was really fun! we used to drive to pasadena before too, just to go to forever21 and h&m, haha. ;)

    Dale-- thanks! i'm glad you liked it! :)

    Carrie-- yes, it was! i can't wait to see your post! and yeah, imagine knowing how to do those cool makeup? :O

    Nikki-- they were really crazy! and i think you'd have a great time there. :D

  16. Wasn't it fun there, wow :))

    LOVE minnja

  17. Eek! IMATS sounds like so much fun! I want to go now...;) Hope you had a great time!


  18. OMG that looks like paradise, cool pics!

  19. anddd it looks like u had lots of fun and i cant wait to see more pictures and ur haul!!!!! ^^.. did u have to pay to go in?... I wonder if there's any here in Toronto.. i really wanna gooo and try new brands!


  20. minnja-- it was! :D

    Mila-- i did, thanks! and maybe next year you can go? :)

    Trendy Feeling-- thanks, glad you think so! :)

    Alx-- yup, i had to pay $40 for one whole day (for exhibit floor and classes). and yes, there is one in toronto, i'll send you the link! :D

  21. IMATS was amazing - loads of energy and happy women!:D

    I know, right, Mary Anne was nice and friendly! I'm taking the brushes with me and test them out during my trip.

    I'm glad you enjoyed the show, Mimi!:D Thanks for the pictures!:D

    ***** Marie *****

  22. exciting pictures...really like
    share the feeling
    visit <3

  23. <3 all that make up and those brushes!

  24. Ohmigosh Mimi, what an incredible event! These photographs are phenom! :)

  25. that body fx stuff looks insanely awesome. i want that lock!

  26. Wow wonderful photos. Everything looks amazing.

  27. Awesome! I should go sometime. Got nay loot? Happy Holiday Weekend! XOXO

  28. Cute blog :) Happy weekend!

    Please take a minute to look at my vintage boutique;

  29. Marie-- let me know how the brushes work for you! i might use mine too sometime soon. ;)

    samecookiesdifferent-- :D

    Lynnette-- you're gonna love it there!

    Erika-- aww, thank you!!! :)

    Toesthattwinle-- aren't they awesome?!

    Audrey-- it was! :)

    Sunny&Star-- :D

    Venus in Virgo-- yup i did! maybe another post? :)

    Jessica-- i'll check it out. happy weekend! :D

  30. woww that looks like a seriously awesome event!!!!

  31. i've been hearing such great things about the IMATS, and these photos are awesome. wish i were in L.A.!

  32. OMG! I've never heard of that before, but it looks like SO much fun! Great pics!

  33. Wow! Looks like a lot of fun!!! Actually I've never heard of Imat until now.

  34. Wow, looks like a blast! And so many nice products!
    Have a fun weekend :)

  35. oh so jealous :)
    I really want to go to imats next year - I keep on forgetting to get around to going!! x

  36. Cheryl-- maybe you can come visit next year? :)

    Marie-- yup, it was a lot of fun! :D

    LyddieGal-- it was! :)

    Tamara-- i've never heard of it until this year either. ;)

    Signe-- have a great weekend too! :)

    Radiant.MakeUp-- next year? ;)

  37. thats great that you could attend the IMATS :) Wish I were there id seriously go crazy buying stuff that i dont really need hahaa

  38. Rinz-- hahaha, you will have a blast, rinz! :D

  39. So jealous that you went to IMATS, looks amazing!


  40. Wow, really cool! That stomach was gruesome!

  41. Mimi- I loved everything about IMATS. I was just so busy standing in line to buy something that my feet started to hurt lol. Note to self: Do not wear heals to IMATS. I really didn't get to enjoy the art that was around me... but hey maybe next year. Thank for sharing <3

  42. I went to imats to ro bad I didn't see you ;) I got there at 1 no line but it was crazy great pictures

  43. Wow this is so exciting and looks like a lot of fun.

  44. looks fun! wish I could go just to see all the
    colours, bodyfx, and touch the makeup brushes lol =p

    sometimes I get to work at trade shows, but I never have the time to see everything :(

  45. waowwww make up world !

  46. OMGosh now I am officially jealous of you!!! :D I have seen a few youtube videos on IMATS and I so want to go XD nice pictures too. Did you get a lot of stuff? I think I would've totally gone crazy at the NYX and Inglot booth :P This is totally awesome! Can't wait for part 2!


  47. Wow, that's so cool you got to go to IMATS! It looks like it was amazing. I would love to go to something like this! Can't wait for part 2!

  48. Lianne-- aww, maybe you can go next time too!

    About Last Weekend-- it is! ;)

    Keira-- yup, wearing heels is not advisable. :)

    Curves ahead makeup-- oh, i know, i didn't see you! :/ it's good that the line wasn't so bad when you got there. :)

    Imogen-- :D

    Peiji-- aww, i hope you find some time to look around next time. :)

    DailyGlamour-- yup!

    a!k0-- yup, you would go crazy at the nyx booth! ;)

    Marie-- they have imats in canada too. :D

  49. great photos! :)
    haha that was funny! That boy/girl trying to scare you! <3

    xoxo, Bree